November 23, 2023 2 min read
Step into a world where fashion is not just about clothes; it's about magic, femininity, and circularity.
Picture a fashion world where every piece tells a story, and the dance of fashion never ends. Circular fashion is a concept that focuses on the entire lifecycle of a garment. From sustainably sourcing raw materials, to the manufacturing process that breathes life into clothing, champions ethical craftsmanship, and then focuses on resale and recycling. At Stevie Aura, we create pieces that are timeless and high quality so that you can give them a beautiful, long life.
The first part of the diagram above is all about how we source our fabrics and our Manufacturing process. We only use quality, certified natural fabric that is traceable. This means that we can provide premium quality pieces to you that we hope will last a lifetime. Realistically, we know that you have to say goodbye to pieces eventually.
To help complete the cycle of circularity, we partnered with a local, pre-loved boutique, Froth the Label, who buys good quality pre-loved pieces from the public and offers 30% cash back or 50% store credit in return. You can shop for pre-loved items in her store, which also promotes longevity of pieces.
Unfortunately, 80% of items when donated, end up being either incinerated or in landfill. This is why we're so passionate about traceable, natural fabric. If a Stevie Aura piece ends up in landfill, it will biodegrade in days/weeks, not 100's of years like synthetic fabrics (polyester, nylon etc.).
In the midst of the consumer whirlwind that is Black Friday, let's pause and think about the contradiction it holds. The race for discounted treasures often leads to impulsive choices, a stark contrast to the deliberate and mindful world of slow fashion. Black Friday, with its frenzy of mass production, while counter to the sustainable fashion movement, does have some major benefits.
First and foremost, sales provide an opportunity for more people to access ethical, eco-friendly clothing who may not have had the chance otherwise. By offering discounts on sustainable pieces, we can inspire a broader audience to make conscious choices and shift towards a more sustainable wardrobe.
That's why for this Black Friday, we've decided to move more pieces to sale from previous collections. If you've had your eye on a timeless, well made piece, now is the time to get your hands on one of our limited edition dresses, tops or skirts.
As we navigate the ever-evolving landscape of fashion, let's give circularity a try - both for people and planet. While Black Friday sales may present challenges, they also offer a unique chance to make ethical fashion accessible to a wider audience. Let's redefine our relationship with clothing, one timeless piece at a time, and pave the way for a brighter, more sustainable future.
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